Funnel Elite Lite

Disgrifiad

Funnel Elite Lite is an interactive, card-based funnel and quiz builder made for service providers — agencies, consultants, coaches, tradespeople, studios and anyone who sells a service rather than a product. Visitors move through a series of questions, pick options on visual cards, and see a dynamic orientation price at the end.

This is not an online shop. Funnel Elite is not a WooCommerce or e-commerce plugin: there is no cart and no checkout. The goal is not to sell products online — it is to qualify inquiries so the right customers reach out to you and the wrong ones filter themselves out before they ever fill in a form.

Why Funnel Elite?

Service providers often receive too many unqualified inquiries. Funnel Elite solves this by letting you pre-qualify potential customers before they ever contact you:

1. List your services on interactive cards — visitors browse and select what they need.
2. Show an orientation price at the end — you don’t have to reveal your actual rates, just give visitors a realistic ballpark so expectations are set.
3. Only qualified leads reach you — visitors who agree with the estimated price can submit their inquiry. Those who don’t, filter themselves out.

The result: fewer time-wasting inquiries, better-prepared customers, and more efficient conversations.

Better ad performance through pre-qualified leads

This is the problem Funnel Elite was originally built to solve. If you run paid online ads — Meta (Facebook / Instagram), Google Ads, TikTok and others — the quality of your incoming leads decides how well your campaigns perform. A flood of unqualified inquiries pollutes the conversion events your ad platform optimizes toward, so its algorithm learns from the wrong people: your cost per result climbs and your ads steadily get worse.

By pre-qualifying visitors before they turn into a lead, Funnel Elite makes sure the people who actually convert genuinely fit your offer. The conversion signals that reach your existing tracking are then cleaner and more valuable, your campaign optimization improves, and your ad budget goes toward the audiences that really matter.

Note: Funnel Elite Lite does not track visitors or send any data to advertising networks itself (see the “External services” section below). It improves event quality only indirectly — simply by making sure better-matched prospects reach your forms, booking pages and the tracking you already run.

But pre-qualification is just one use case. Funnel Elite is a flexible framework — use it for price calculators, product configurators, quiz-style surveys, booking flows, or anything else that benefits from a guided, step-by-step experience.

Free Features:

• Visual drag & drop builder — unlimited funnels and unlimited steps, no artificial limits
• Standard selection cards — radio, checkbox and select options on visual cards (with image, icon and description)
• Price calculator — give any option a price, combine prices with operators (+, −, ×, ÷) and apply percentage discounts or surcharges either to a single card or to the running total
• Optional price display — decide per card whether the orientation price is shown on the cards and on the result page, or hidden completely — you never have to reveal prices if you don’t want to
• Result / summary page — with an animated loader; shows the visitor’s selection and (optionally) the price
• Flexible funnel ending — when a visitor finishes you choose what happens: redirect them to any URL (your own contact form, a booking page, a thank-you page …), show the summary page, or simply end
• Result e-mail — optionally e-mail the visitor’s selection (and price) to your own inbox the moment the funnel finishes, so you can react quickly — or send nothing at all; configurable per card
• E-mail system — SMTP configuration (global or per funnel), a custom HTML e-mail body with placeholders, a branding logo and a “Send test e-mail” button
• IP privacy modes — choose how the visitor IP appears in the notification e-mail: full, anonymized, hashed, or not sent at all
• Design system with live preview — background effects (radial glow / gradient / mesh), card design (color, radius, padding), separate desktop/mobile font sizes and currency per funnel
• Button effects & attention animations — draw the eye to your call-to-action buttons
• Visual map — auto-generated flowchart of your funnel inside the builder
• Built-in spam protection — server-side rate limiting
• Duplicate, import & export funnels (JSON)
• Shortcode based — [funnel_system id="X"] works in any page builder
• Fully responsive, lightweight & fast — scripts and styles load only on pages that use the shortcode

Pro Features (available with Funnel Elite Pro):

• Additional card types: calendar, slider, quantity grid, numeric input, adjustment, pricing table, email capture, distance map
• Tiered & quantity-based pricing, pricing tables and a sticky live price widget
• Contact form builder with custom fields and customer confirmation e-mails
• Lead management — store, review and export submissions in your dashboard
• Full GDPR module — capture per-form privacy and e-mail-marketing consents and record each one in a tamper-evident cryptographic hash chain (HMAC-SHA256), so every consent stays verifiable as accountable legal proof (Art. 7 GDPR); plus IP anonymization, data export/erase and retention cleanup
• A/B testing with automatic variant randomization and click tracking
• Real-time statistics & analytics (views, clicks, conversions, visitor paths)
• GTM DataLayer integration
• Webhooks (HTTPS-only, HMAC-SHA256 signed)
• Early email-capture cards + partial-lead saving
• Auto-updates & premium support

Upgrade to Funnel Elite Pro

External services

This plugin can connect to one external service. It is optional and only used when you actively enable it:

Google Fonts (fonts.googleapis.com / fonts.gstatic.com)

• What it is and what it’s used for: Google Fonts is a font hosting service by Google LLC. It is used only to load a web font for your funnel when you select a Google-hosted font under “Design → Typography”.
• What data is sent and when: When a funnel page that uses a Google font is loaded by a visitor, the visitor’s browser requests the font file(s) from Google’s servers. As with any web request, this includes the visitor’s IP address and browser/user-agent. No funnel data, answers, leads or other personal information are transmitted. If you keep the default “system” font (or “inherit”), no request to Google is made at all.
• Terms & privacy: Google Terms of Service: https://policies.google.com/terms — Google Privacy Policy: https://policies.google.com/privacy

All other libraries (Lucide icons, Mermaid) are bundled locally with the plugin and are not loaded from any CDN or external server. Funnel step/card animations use a small first-party helper built on the browser’s native Web Animations API (no third-party animation library).

Source code & build process

This plugin is fully open source under the GPL. The complete, human-readable source code for every script and stylesheet is included inside the plugin package itself — no build step is required to read, audit or run the plugin:

• Each of the plugin’s own minified *.min.js / *.min.css assets ships alongside its un-minified source file (same name without the .min part) in the same directory. (Third-party libraries are listed separately below.)
• The concatenated bundles (admin-bundle.min.js, admin-bundle.min.css) also ship with their readable, un-minified counterparts (admin-bundle.js, admin-bundle.css) in the same admin/js/ and admin/css/ folders, so every line that runs has a readable source in the package.

For reference, the minified assets are produced from those readable sources with standard, widely used tooling — JavaScript and CSS with Terser and clean-css, and the translation files (.pot / .po / .mo) with the GNU gettext toolchain. End users and reviewers do not need to build anything: the plugin ships ready to run and, as described above, every minified file already has its readable source included in the package.

Third-party libraries included (with their upstream sources):

• Lucide Icons v1.17.0 (ISC) — https://lucide.dev
• Mermaid (MIT) — https://mermaid.js.org (admin only). This is a reduced/custom build of Mermaid (based on v11.12.3) that bundles only the flowchart functionality used by the admin “visual map”; it intentionally does not match the full upstream distribution byte-for-byte.